
The New York Times has an interesting article today focusing on Bruce Pearl (head coach of Tennesee) and Tony Bennett (head coach of Washington State).
The article details how much money a good basketball program can bring in for a school.
To give you an example of the impact Pearl has had on Tennessee:
"Four years ago, the Tennessee men’s basketball revenue concession was a little more than $200,000. This season, the concession revenue nearly reached $1.1 million. Before Pearl arrived, the Tennessee athletic department planned to renovate Thompson-Boling Arena. It was going to pay for the renovation by building 26 luxury suites. There were also plans to build a practice facility for $16 million.
When Pearl arrived, there was $2 million pledged toward the practice facility, and five of the suites were committed. Then Tennessee upset Texas on national television. All of the remaining suites were sold — in fact, 12 more were added. The money pledged for the practice facility ballooned to $24 million. The average crowd of 13,000 grew to 20,000."
+ NY Times